What do crocodiles, the environment and fashion have in common?

LacosteDoes anyone else love the idea of fashion with a positive environmental impact? I know this may seem ironic, considering all the harm fast fashion is causing (for more information on this and the ways companies are trying to reduce their carbon footprint please see my previous blog; 'Fast fashion and a better plant to shop on')

But I recently had a colleague send me an article that made my heart flutter. Lacoste has launched a campaign to save the world's most endangered species and doing so by replacing their iconic crocodile logo with 10 endangered animals. These limited addition polo's will feature animals such as Vaquita Porpoise and The Javan Rhino, each animal will be featured on a certain number of shirts – corresponding with its population that still exists in the wild. The most disheartening part, there will only be 1,775 shirts made.

In addition to the new swanky polos that that will help our endangered species, I found out that "Lacoste Planet" was launched in 2009, a program designed to protect crocodile and ecosystems. As stated on the Lacoste Planet page: "CROCODILES, RELIABLE INDICATORS OF THE HEALTH OF ECOSYSTEMS". Crocodiles and alligators are very sensitive to the environment of their habitat. The slightest change impacts every stage of their lives – from the way they feed to their reproduction cycles. Thus, the American crocodile and alligator act as two reliable indicators of the health of ecosystems in the Everglades. Among its activities, Lacoste supports successful projects in the Everglades National Park in Florida. In 2014, a new three-year partnership was initiated with the Everglades Foundation to measure the water quality in the Everglades by studying the migration patterns of crocodiles and alligators living in the region. For more information about the inspiring work Lacoste is doing please check out their corporate responsibility page.

Now I know I don't design clothes (I wish) or help protect crocodiles but here at Mattinson Partnership we have taken the step to help our local nature reserves. Thanks to our Associate Director Ruth Prescott Mattinson Partnership has teamed up with the London Wildlife Trust to support the charity with volunteering work. Twice a year our staff help rebuild fences, restore pathways and collect garbage in Dulwich wood. Ruth Prescott is also an avid member of the Wild Talent programme where she assists people who may have faced challenges or barriers and because of this have been excluded from working in environmental sector. The Wild Talent programme aims to address skill shortages in the nature conversation sector.

For more information on what we do or the things Ruth Prescott has done please follow us on Linkedin, Twitter and Facebook.

P.s. I hope you loved those polos so much you are on your way to Lacoste right now!

 AmyI joined Mattinson Partnership in Sep 2016 as a Business Administrator. With 5 years' experience in the event industry in Toronto, where I had the pleasure to work on multiple jobs internationally, I decided to embark an exciting adventure to London. Within the first year I was lucky enough to find a career at an establishment such as Mattinson Partnership where I have had the chance to continue my education and grow into an HR position.

In my past time you can find me jet setting around the world, exploring this incredible city and chasing trendy things in little boutiques.


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